[Everyone] Re: Bronze Sponsorship Logo Re-Design Re-Branding Initiative (Branding Issue Solution Campaign)

[Jay]

Gavin's sister is starting art college in September. She thought this
would be a good opportunity for her to get some experience.

I've attached her design. She says that because of the shadow and the
way she's placed the words, it's not possible to make it square.


2009/6/18 Giles :
> Pretend is proud to have secured a slot as Bronze Sponsor of the
> PalPot Monthly Customer Newsletter (November 2009 edition).
>
> This is an important opportunity for us to get our name out in front
> of PalPot's 27,000 customers in South America and Brazil.
>
> Sadly, the Bronze Sponsor slot in the newsletter is square shaped, and
> our current Pretend logo is rectangular. This presents us with a
> Branding Issue.
>
> I raised this at this morning's CorpExec Branding Breakfast and was
> given the go-ahead to initiate a global re-branding exercise,
> including Logo Re-Design, so that we can ensure our logo is the right
> shape for the Bronze Sponsorship in November. Of course print
> deadlines being what they are, the new logo has to be ready by the end
> of next week.
>
> My first choice of rebranding agency, Lambie-Nairn, was sadly unable
> to take on this prestigious project at short notice - I expect their
> short-staffed.
>
> That's why I am sending out this EMail note this morning: I wonder if
> any Pretend Staff know anyone with re-branding or logo design
> experience? There is a small budget to pay the right candidate. Please
> let me know if you have any recommendations.
>
> Remember, we need a new global brand and logo by the end of next week.
> Otherwise we risk losing out on our PalPot Bronze Sponsorship.
>
> Kind regards
>
> Giles
> Executive Account Executive (Level 4)
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--
Jay
Post Room, Basement, Building 1, Zone R.
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